Electric Fire Innovation

As one of the largest suppliers of stoves and fires in the UK, we aim to offer the lowest online prices available. However, in the unlikely event that you find one of our eligible products at a lower price elsewhere, we will try our best to beat any like-for-like price by £10* How to use our Price Beater: Simply fill out our and press send. We will receive your request, and after checking the details you will then receive an email which includes a link to purchase the product at the lower price. In some cases we may instead email a counter offer price, or free gift incentive. Please ensure that the price you add to the Price Beater is a true like-for-like price match for the correct stove or fire model. We offer giftcards and free gifts with many models, which may or may not remain valid when price beating is required. More details about this can be found on our Terms and Conditions page.